At Power Digital Marketing, we know how difficult it is to build a high converting landing page for your business and industry vertical, but with these five best practices we hope we can get you started on the right foot towards a higher conversion rate and lead generation. Now there are more than just five landing page best practices, but today we’ll be going over the ones that we’ve seen transform into a high converting landing page again and again in testing and implementation with over a hundred clients.
The key to utilizing these landing page best practices and getting higher conversion rates requires us to be analytical with the data we are seeing with our tools like Unbounce and Hotjar/Lucky Orange (for heat mapping) and being consistent with our A/B testing. Now assuming you have a strategy for testing and have set up your tools properly, let’s dive into our CRO marketing best practices.
Best Practice #1: Have only one conversion goal and CTA