- +40%
Booking Ecommerce growth
Perfect Touch Barbershop anticipated a significant increase in online bookings, aiming for a 40% rise in appointments and a 30% growth in social media followers within three months.
About Perfect Touch Barbershop
Here at Perfect Touch, we seek to bring back the old-fashioned charm of traditional men’s grooming. Our customers experience the best service that any Calgary barber shop has to offer in a setting that harkens back to a simpler time.
We believe that a barbershop should be a place where men can congregate, relax, and enjoy friendly discussions with staff and other patrons alike. Our meticulously trained barbers truly know how to cut!
The challenge
Perfect Touch Barbershop faced significant challenges in attracting new clients and managing appointments efficiently. Their existing booking system was outdated, leading to missed appointments and frustrated customers. Additionally, their online presence was limited, making it difficult to reach potential clients in a competitive market.
Services Used:
STRENGTH IN NUMBERS
Business impact
Perfect Touch Barbershop anticipated a significant increase in online bookings, aiming for a 40% rise in appointments and a 30% growth in social media followers within three months.
60%
Booking Increase: Achieved a 60% increase in online bookings within three months, exceeding their goal.
80%
Social Media Growth: Their social media following grew by 80%, with engagement rates tripling due to targeted content and promotions.
150%
Website Traffic: The new website attracted a 150% increase in traffic, with a high engagement rate.
Esteemed digital marketing solutions
Overall, Perfect Touch Barbershop transformed its business through effective digital marketing strategies. The successful implementation of the booking website and social media campaigns not only increased client bookings but also established the barbershop as a go-to destination in the community.
“I had a fantastic experience with Perfect Touch Barbershop! Before they revamped their booking system, scheduling an appointment was a hassle. Now, with their new website, I can easily book my favorite stylist at my convenience.”
– James Carter, Satisfied Client
– James Carter, Satisfied Client
To achieve these goals, Perfect Touch Barbershop undertook the following initiatives:
- Website Creation: The new website featured an intuitive booking system, service descriptions, stylist profiles, and client testimonials to build trust.
- Content Strategy: Developed engaging content that highlighted services, promotions, and client transformations, encouraging user-generated content (UGC) for social proof.
- Paid Advertising: Implemented targeted ads focusing on local demographics, showcasing special offers and services to attract new customers.
