Content marketing The 7 building blocks

Content marketing A few texts on the website, a newsletter, and sporadic social media activities. This is time-consuming and not very effective. How you can not only save money with a well-thought-out content strategy but also really advance your company.

Do these phrases sound familiar to you in any way? “I can gradually create the content on the website.” The main thing is to go online first. ” “I should also deal with social media; you need that these days.” “What, so much money for a text?” ” What do I get from just content text?” “Do I really need a blog?”

It’s amazing how much value many entrepreneurs attach to web design, but the content seems to be just an accessory. That much is certain. The website should be elegant. The agency will suggest something good later. Those are just the thoughts of many entrepreneurs like me, including at the beginning of my journey. I wasted a lot of time on content before figuring out that content is the key and the foundation for my digital agency.

It turns out to be the other way around: the focus should be on the content. supported by an impressive web design with a good strategy.

What is content marketing?

Save time and money with a well-thought-out content strategy! Learn how to improve your company’s visibility and success with effective content marketing.

Let’s look at what content marketing means. The term is a bit worn out because what is currently experiencing a renaissance and is being traded as a guarantee of success is by no means new.

Content, i.e., content, determines our lives every day. if we want to or not. This can be text, photos, videos, infographics, guides, instructions, advertisements, or FAQs. Content is everywhere, but most of it is only perceived subconsciously.

Anyone who does content marketing wants their message, product, or company to be in the target group’s awareness for the long term.

There are good reasons to get involved with content marketing:

There are good reasons for doing this. With a clever strategy and good stories, you can retain customers, stand out from the competition, increase your reach, and be perceived as an expert. Your own website is also easier to find online and ranks higher in Google.

The prerequisites are rather simple: you only need to be genuine, present, and alert to the needs and expectations of the target audience.

start, but how?

In addition to the goals, one of the key questions is: what needs does our target group have? Personas can help you figure this out. You collect all the data related to the target group, much like a police investigator. As a result, a meaningful profile is produced.

Content strategy—this belongs in:

Content marketing is not a sprint that brings quick success and, unfortunately, not a jack of all trades either. Rather, it is a long-term commitment that is exclusively geared towards one thing: the customer.

Before you start, you should answer more questions. At the beginning, there is an inventory that must be done:

  • What content is already available and where? Then it’s time to start planning.
  • What content do we need in what form to achieve our corporate goals, based on the created personas?
  • Who produces the content and who controls its quality.
  • How much time is needed and how much does it all cost? How is the content then distributed once it is published on the site?
  • Where should the content be broadcast?

Is everything solved?

Then you are already well equipped for content marketing and the following beginner mistakes will not happen in the first place.

Content marketing: 7 building blocks that will get you to your goal effectively and successfully.

1. Clear goal

It is not enough to produce beautiful content on the website if there is no clear goal behind it. And no: ‘Generate sales’ or ‘More sales’ are not goals.

Of course, every company wants that. But without knowing what you want to do with it, it won’t work. Better think first: What factors contribute to increasing sales? From this, define sub-goals and derive concrete measures.

For example:

  • I would like to receive more newsletter subscriptions to communicate more intensively with my customers.
  • I want more comments on the blog to get to know my target audience better.
  • I want to increase my online visibility and reach.
  • I want to double the number of my Facebook fans in the next six months.

2. Produce according to plan

Producing content haphazardly (lack of order or planning) is not very effective. Then you might as well throw money out the window.

A topic plan and editorial calendar not only facilitates content production, but is also extremely effective. This way you can see at a glance when which content is relevant and still remain flexible in order to be able to respond to current events.

3. Class instead of bulk

It’s not about providing as much content as possible. The world doesn’t need more content, it needs better. Those that provide relevant information, solve a reader’s problem, answer their question, bring some benefit, or at least bring a smile to their face.

Whether it’s text, video, or photos, before any content you create, you should ask:

  • Who wants to read this?
  • What problem does this content solve and for whom?
  • How does this benefit my target group?

Content that is ignored is wasted resources. Question each idea to see if it meets the needs of the target audience. If not, drop it.

4. Budget for good content

An agency takes care of the design and technology. That’s where professionals should go. Ads also cost money, of course. Is planned in the budget. And the as text? It can not be that hard …

But it is. In any case, if certain goals are to be achieved with the content. Because then every word has to be right, every message has to be formulated to the point.

Only professionals can do that. And they don’t work for free.

Remember that investing in good content pays off in the long run. And in the end it is cheaper than short-term advertising campaigns.

5. Design and content must match

Imagine: the copywriter has a brilliant idea for a headline or a crisp teaser, and then the text is simply chopped off in the middle. because the layout at this point only allows for 100 characters with mid-word as the end. Not very user-friendly, is it? and definitely not business-promoting either.

To avoid this, you should keep the design in mind when planning the content. Better yet, the design should be flexible enough to easily adapt to the content.

6. Cross-media thinking

Whether content is published online or offline, it would be a shame to leave it there alone. An article on the website gets more readers if it is promoted on Facebook, for example. Or with a pin on Pinterest, which works like a search engine and brings interested parties directly to the website. Other examples: e-mail signatures, bumper stickers, newsletters, customer magazines.

It is important to make it as easy as possible for the target group to consume the content. Pick them up where they are.

7. Stay tuned!

Create content, put it on the website and then sit back? It would be nice. Content marketing is a cycle that needs to be kept going. And the readers don’t just stand at the pole just for you. If you don’t hear from your favorite company for months, you’re gone.


Unique content marketing. It doesn’t have to be every day or every week, just regularly.
Google always loves new, fresh content and rewards it with better visibility. And that’s what matters.

I’m Matthew, I write about digital marketing and technology on this blog. A digital marketer and entrepreneur, assisting people and companies in building successful online brands. His vision is to help brands reach their full potential through strategic digital marketing.

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