Google is the most popular search engine in the world. Today, it processes more than 5.5 billion requests a day or 167 billion a month, that’s about 2 trillion requests a year!
In order for your site to occupy a high position in search engine rankings, you need to know the current ranking algorithms, because they are constantly evolving and becoming more complex.
In this article, we will talk about the main features of site promotion in Google. Consider what properties your website must have to be effective.
CRITERIA FOR AN EFFECTIVE SITE
1. Google loves fast sites
Sites must be constantly evolving and supplemented with new functionality and modules. But this only increases the weight of the page, and hence the speed of its loading.
Visitors to the site do not like to wait long for the page to load and can leave it in search of a faster resource.
This has a negative effect not only on conversions, but also on behavioral factors, and hence on search positions.
Hosting also affects the speed of websites. Therefore, be very careful about his choice.
You can check the loading speed of the site pages using a special service Google PageSpeed Insights.
2. Google loves adaptive sites
As mobile views grow, search engines prefer mobile-adapted sites. Especially after the launch of the Mobile-First Index indexing model, which provides for the ranking of sites based on the mobile version of the site.
You can check the mobile adaptation of the site pages using the Google Mobile-Friendly Test service.
3. Google loves secure sites
The search engine ranks higher sites that use secure HTTPS. The presence of this protocol is especially important for sites that use the personal information of users (online stores, bank sites, etc.). You can check the availability of an SSL certificate and the correctness of its installation using various online services.
4. Google loves sites for people (convenient and with quality content)
The period of purchase links is coming to an end. Good positions in the issue will provide the site’s focus on people, ie ease of use, useful content, extensive functionality, etc.
5. Google loves sites with good behavioral factors
The longer visitors stay on the site, the lower the bounce rate. The search engine especially likes large articles and reviews with links to other similar articles on the same site. The depth of page views indicates the interest of visitors.
No less important is the interactivity of the site, which helps users easily go through all the stages of buying a product/service. You can also use email newsletters to return users to the site, enticing them with individual offers and promotions.
6. Google loves sites that are updated regularly
The search engine prefers sites to which new content, functionality, modules, etc. are constantly added. So he understands that the site is engaged and developed. This applies to all types of sites (online stores, blogs, forums, portals, etc.). Google also likes the presence of a comments module, where you can leave your feedback or ask questions.
7. Google loves sites without technical errors
There are technical aspects of site promotion: no duplicate pages, correctly configured redirects, server responses, correctly composed robots.txt file, the presence of a Sitemap.xml site map, etc.
8. Google loves sites with positive reviews
The search engine sees all the reviews about your company online (on specialized review sites, forums, social networks, etc.). To improve your reputation, you need to work on getting positive feedback. We also recommend making a special page on the site for customer feedback. This will be useful not only for search engines but also for the visitors themselves.