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How a Car Dealership Company Redesigned Their Listing Website For Success

How a Car Dealership Company Redesigned Their Listing Website For Success

What We Did

Well, simply put, we created a custom solution for them to be able to clearly communicate their unique value proposition and to really sell through their website.

This started with a complete rebranding and repositioning project to create a brand and core messaging that would not only communicate their uniqueness, but also resonate with their target audience.

The next phase was to design and create a beautiful car buying experience online, one that was not only easy to use, but that mimicked the great customer service and personal attention that visitors to their dealership receive and that converted, providing qualified leads.

So in addition to creating a site that was easy to search and find your dream car, we created a set of unique tools and features to help facilitate the buying including mobile apps

What we did

Well, simply put, we created a custom solution for them to be able to clearly communicate their unique value proposition and to really sell through their website.

This started with a complete rebranding and repositioning project to create a brand and core messaging that would not only communicate their uniqueness, but also resonate with their target audience.

 

The next phase was to design and create a beautiful car buying experience online, one that was not only easy to use, but that mimicked the great customer service and personal attention that visitors to their dealership receive and that converted, providing qualified leads.

 

So in addition to creating a site that was easy to search and find your dream car, we created a set of unique tools and features to help facilitate the buying including mobile apps

CHALLENGES

Otomoto Nigeria is truly a different type of used car dealership. The problem was that you couldn’t see this anywhere on their site.

Like most car dealerships, they had a crappy out of the box auto site powered by the car database that almost every used car dealership uses.

 

So while they were different, they certainly didn’t look different. And while my mother told me 1000 times not to judge a book by it’s cover…to an extent, we all do, especially when it comes to websites.

 

Otomoto Nigeria was stuck with a generic out of the box site. They were tied down by the limitations of the technology running their car data base and unable to customize their experience to differentiate themselves from any other car dealership online. And the vast majority of their leads game through their website…so you could say it’s a pretty important channel for them.

CHALLENGES

Otomoto Nigeria is truly a different type of used car dealership. The problem was that you couldn’t see this anywhere on their site.

Like most car dealerships, they had a crappy out of the box auto site powered by the car database that almost every used car dealership uses.

 

So while they were different, they certainly didn’t look different. And while my mother told me 1000 times not to judge a book by it’s cover…to an extent, we all do, especially when it comes to websites.

 

Otomoto Nigeria was stuck with a generic out of the box site. They were tied down by the limitations of the technology running their car data base and unable to customize their experience to differentiate themselves from any other car dealership online. And the vast majority of their leads game through their website…so you could say it’s a pretty important channel for them.

RESULTS

This new site has allowed them to push the envelope for selling cars online and do a larger precentage of the sales process on their website, freeing up their sales people’s time for doing the final close on heavily qualified leads and focusing on sourcing more great cars for their inventory. And quite successfully too.

 

Not only has their new site launch lead to increased sales month over month, but also an increase in the number of cars they’ve been able to give away!

We’d like to take all the credit, but the website was not magic. It’s now simply doing it’s job in providing heavily qualified leads and automating the business to free up Otomoto Nigeria to do what it does best: love cars and love people.

RESULTS

This new site has allowed them to push the envelope for selling cars online and do a larger precentage of the sales process on their website, freeing up their sales people’s time for doing the final close on heavily qualified leads and focusing on sourcing more great cars for their inventory. And quite successfully too.

 

Not only has their new site launch lead to increased sales month over month, but also an increase in the number of cars they’ve been able to give away!

We’d like to take all the credit, but the website was not magic. It’s now simply doing it’s job in providing heavily qualified leads and automating the business to free up Otomoto Nigeria to do what it does best: love cars and love people.