Content Marketing

Content marketing is a marketing technique that uses relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience.

silahub-content-marketing

Why Content Marketing?

Good content is important, but also very time-consuming. We create product descriptions, blog posts, website texts, and guides for you – written for your customers and optimized for Google.

Your advantages:

Create added value for your visitors

According to Google, content is the most important ranking factor

We deliver content that informs, entertains, or explains

Expressive content optimized for Google

From content analysis to production to content distribution

What do we offer?

Personal contacts  in the field of content marketing

Experienced editors with a passion for good texts 

Content creation as an integrated part of your SEO strategy

Search engine optimized content  based on text analysis tools

Correction loop included

Request a free & non-binding offer

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“Text is not just text. Analyzing the industry, understanding your audience, and creating top-notch, value-added content that works for readers and Google – that’s what content marketing is all about.”

Matthew Sunday

Our content marketing services at a glance

Blog post

A corporate blog brings relevant traffic to your website and creates trust through target group-oriented content. Also, a constantly updated blog section improves your rankings and creates content for social media.

Category text

Keyword-optimized texts are an important factor in getting ahead of your competitors in the Google ranking. We create website texts that are not only relevant to Google, but also provide information to visitors.

Lexicon & Glossary Articles

Demonstrate your expertise to your website visitors and continuously build trust with your potential customers. This not only improves your image but also creates more traffic in the long term.

Product Descriptions

Avoid duplicate content with unique product descriptions from our editorial team. Short descriptions of each product explain all aspects of the item and send positive signals for Google ranking.

Advice text

Get expert status with knowledgeable and helpful content. Website visitors will find your advice texts because they target specific problems and offer solutions and tips.

Editing and copywriting

Take advantage of our many years of experience and have editorial work done by professionals. From editorial plans to coordinated articles to training, we ensure targeted, appealing content.

Do you want to offer your customers real added value with a well-thought-out content marketing strategy?

Then request free & non-binding social media marketing offers from us right away!

Complete set or extended workbench?

It’s up to you: It doesn’t matter whether you want to outsource the majority of the day-to-day business to us or whether you want us to step in to support you when you’re in need; regardless of whether it is a long-term series or content for a single campaign. We are there.

Educate-your-audience-with-the-right-content

From strategy development to seeding:

Content marketing from a single source

We accompany you throughout the content marketing process and provide you with all the necessary ingredients for your individual content marketing recipe.

From a single source:

Strategy development: We help you with the conception and planning. What do you want to achieve with the content markting campaign? Which topic is covered? What kind of content should be created? Which target group should the campaign appeal to?

Content creation:  We create interesting, informative, and keyword-optimized content for you and your customers (e.g. category texts, product descriptions, blog posts, advice texts, encyclopedia, and glossary articles) that are fun and have a positive effect on the visibility of your website in effect the search engines.

Seeding and promotion:  If you wish, we will support you in distributing the content (on your own website, in the blog, and on social media channels).

Monitoring: Of course, we will inform you regularly about the development and success of the content marketing measures that have been initiated. You will receive monthly reports from us and you can use our customer login to view all the work done at any time.

Win customers and build trust with content marketing

Do you want to attract attention, win customers, and increase your sales? A well-thought-out content marketing strategy will help you achieve your business goals.  The marketing specialists and permanent editors of the SEO kitchen develop and implement content marketing measures in close cooperation with you, which offer your customers added value and at the same time generate more orders for your company. We deliver the right recipe for your company’s success!

Content marketing is playing an increasingly central role in online marketing. With this marketing technique, you provide your desired target group with targeted information. Content marketing can therefore be understood as a communication strategy with which customers can be won. At the same time, the image of products, brands, or the company itself can be improved.

Content marketing offers the user added value and increases sales

In contrast to classic advertising, content marketing does not focus on the advantages of a product, but rather on the interests of the user. Products and services are not advertised directly. Rather, the aim is to advise, inform and entertain users and customers. In other words:  content marketing wants to offer the user informative added value. The primary goal is to convince users and customers of your own brand and the existing range of services. Potential customers should be won and existing customers retained.

In order to provide the user with the desired information, it is important to analyze the search behavior of the user. Are you looking for information on a specific topic (informative search) or current offers that lead to a specific action such as a purchase or download (transactional search)? With interesting and high-quality content on your site, you can also attract purely informative searchers to your website and win them over as customers. But note: The information provided should always match the content of your website.

More traffic, more sales: advantages that content marketing offers you

Various surveys and studies have shown that companies that carry out content marketing activities receive an average of 50-60% more orders. A successful content marketing campaign means for your company: more traffic, more customers, more leads, and more sales.  In addition, depending on the goal definition, you can use content marketing measures to help brand your website and build high-quality backlinks.

Not only large corporations and international companies benefit from these advantages, but also small and medium-sized companies. The Internet serves as a mouthpiece with which everyone can reach their target group and provide them with the desired information. This gives every company the chance to achieve maximum reach with relatively few resources. Our marketing experts will help you plan and implement all the necessary content marketing measures.

Content Marketing Agency

As a professional content marketing agency with many years of experience, we may also be in your area!

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