Take your business to the next level with effective Instagram marketing.
How to Use Instagram to Achieve Your Marketing Goals
Instagram is the most popular social media platform and is characterized by rapid growth. The younger target groups in particular are very active here. However, Instagram is still greatly underestimated by many companies, and the subject of Instagram marketing tends to be neglected.
Silahub Technologies will show you the potential of Instagram and how you can use the network as a valuable marketing channel. Our social media experts accompany you from strategy development to user support and campaign optimization.
Silahub Technologies, your partner for professional Instagram marketing
Make full use of the marketing potential that Instagram offers you and let an experienced and professional social media marketing agency support you in planning and implementing your Instagram marketing measures. We can help you with:
- Development of your individual Instagram marketing strategy
- Audience Analysis
- Identification of Influencers
- Setting up/optimizing your Instagram profile
- Creation of content and graphics
- User Support and Follower Management
- Planning and implementation of sweepstakes
Use the success of the network for your company and build up a growing fan base with our help.
Would you like to increase your brand awareness via Instagram, increase customer satisfaction, and win new customers?
Would you like to benefit from individually tailored Instagram Marketing and reduce costs?
Then request a free, non-binding link marketing offer from us right away!
How does Instagram work?
Instagram is both a social network and a sharing platform. In contrast to other social networks, however, everything revolves around images, photos, and videos. Users can upload and share their own videos and photos on the platform and comment on the works of other users. The network is mainly used with mobile devices such as smartphones and tablets. Pictures taken with the mobile phone can be loaded directly into the app and shared. As with Twitter, postings can be assigned to specific topics and made clear with the help of hashtags.
The big Instagram hype started in 2010 with the launch of the app, which became owned by Facebook in 2012. According to its own statements, Instagram already had around 100 million users worldwide in February 2013. In September 2015, it was 400 million. So far, there are around 2 billion users globally. And the rapid growth appears to be continuing. Instagram has even managed to overtake Twitter.
Why Instagram marketing is important to you
Millions of images are uploaded to Instagram every day, not only by people but also by companies and brands. Unlike other social networks, Instagram does not distribute links, only images. Direct conversion and sales increases can only be achieved through advertisements. With successful Instagram marketing, however, other goals can be achieved:
- Attract attention
- Increase brand awareness
- Improve the corporate image
- Increase customer satisfaction
- Attract new prospects or customers.
Instagram can play a complementary and supporting role in your social media marketing mix and create strong branding effects.
The Right Instagram Marketing Strategy for Your Business
Smaller companies in particular often have a hard time winning over Instagram users. But as with all other marketing measures, the right strategy is also important for Instagram marketing. For many companies, it makes sense to put their own products and services in the foreground of their postings. Posting pictures at work is helpful for others.
This is a great way to tell your story and showcase your expertise. Often, it is also an advantage not only to advertise a specific product but an entire lifestyle. Anyone who has direct contact with their customers should try to include them in Instagram marketing as well. In order to win new customers, there is almost nothing better than convincing them of the satisfaction of existing customers.
The success of an Instagram marketing strategy not only depends on your own presence, the interests of the users, the quality of the content posted, and the use of hashtags, but also on your cooperation with influencers.