Client Overview
Case Study: MCN Construction
Business Name: MCN Construction
Location: Calgary, Alberta
Services Provided: Office Space Renovation, Daycare Renovation, Retail Store Renovation, Medical Clinic Renovation
Challenges
MCN Construction, a Calgary-based business specializing in commercial space renovations, faced challenges in establishing a strong online presence and increasing brand awareness in a competitive market. They recognized the need for a modern, user-friendly website that effectively showcased their services and portfolio. Additionally, they sought to improve their visibility in local search results to attract more clients in Calgary.
Documented by:
Matthew Sunday
Services Provided
Website Development
Designed and developed a responsive, visually appealing website that highlights MCN Construction’s services and past projects.
Implemented user-friendly navigation and clear calls to action to enhance user experience.
Search Engine Optimization (SEO)
Conducted comprehensive keyword research to identify relevant local keywords and key phrases.
Optimized website content, meta tags, and images to improve search engine rankings.
Facebook Advertising
Launched targeted Facebook ad campaigns to reach local businesses and individuals interested in renovation services.
Utilized engaging visuals and compelling ad copy to drive traffic to the website and generate leads.
Content Creation
Produced high-quality blog posts and articles that provide valuable insights into commercial renovations and industry trends.
Developed case studies and project highlights to demonstrate expertise and attract potential clients.
Social Media Marketing
Developed a social media strategy to engage with the local community and showcase completed projects.
Created and scheduled regular posts to maintain an active online presence.
Stats
McN Construction performance with stats
50%
Increase in average session duration
100+
MCN Construction ranks for over 100 Calgary keywords and phrases.
300%
Increase in followers across platforms
20+
Leads in the first month, ads still up and running
Proof
Results and metrics
Website development
The new website received positive feedback from the client and users, leading to a 50% increase in average session duration and a 40% decrease in bounce rate within the first three months.
SEO Success
After six months of dedicated SEO efforts, MCN Construction ranked for over 100 local keywords and key phrases in Calgary, significantly increasing organic traffic to the website by 200%. Key phrases included “Calgary office renovation,” “commercial space renovation Calgary,” and “medical clinic renovations Calgary.”
Social Media Engagement
The social media marketing strategy resulted in a 300% increase in followers across platforms, with engagement rates (likes, shares, comments) improving by 75%. The content shared highlighted completed projects, client testimonials, and renovation tips, fostering a sense of community.
Facebook Ads Performance
The targeted Facebook ad campaigns generated over 150 leads in the first quarter, with a click-through rate (CTR) of 6%, well above the industry average. The ads effectively showcased MCN Construction’s services and drove traffic to the newly designed website.
Conclusion
MCN Construction has successfully transformed its online presence with the help of Silahub Technologies. Through a combination of a modern website, effective SEO strategies, engaging social media marketing, and targeted advertising, they have significantly increased brand awareness and attracted new clients in Calgary. The results are evident, positioning MCN Construction for future growth in the competitive commercial renovation market.
Coming soon
Chinedu – CEO at McN Construction
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