Client Overview
Case Study: Window Seal West
Business Name: Window Seal West
Location: Calgary, Alberta
Industry: Window and Door Manufacturing
Services Provided: Windows and Doors Replacement, Installation Services
Challenges
Window Seal West, a Calgary-based manufacturer of windows and doors, faced significant challenges with their outdated website, which was built using the Elementor page builder. The primary issues included poor navigation, slow loading times, and an overall lack of user-friendliness. These factors contributed to a decline in user engagement and significant SEO losses, making it difficult for the business to attract and convert potential customers.
Documented by:
Matthew Sunday
Services Provided
Website Development
Recommended and implemented the GeneratePress page builder, known for its lightweight design and speed.
Redesigned the website to enhance user experience, focusing on intuitive navigation and mobile responsiveness.
Search Engine Optimization (SEO)
Conducted a thorough SEO audit to identify areas for improvement and develop a targeted strategy.
Optimized website content, meta tags, and images to align with desired keywords and improve search engine rankings.
Facebook Advertising
Developed and executed Facebook ad campaigns to reach a broader audience and generate leads.
Created engaging visuals and compelling messaging to attract potential customers interested in window and door replacement services.
Google Ads
Launched targeted Google Ads campaigns to increase visibility for key services and drive traffic to the newly redesigned website.
Utilized effective ad copy and strategic bidding to maximize return on investment.
Stats
Window Seal West performance with stats
60%
Decrease in bounce rate
300%
Increase in organic traffic and improved visibility in local map searches.
134+
Google Ads leads in the 6 weeks.
250+
Leads in the 3 months, ads still up and running
Proof
Results and metrics
Website development
The new website design significantly improved user navigation, resulting in a 60% decrease in bounce rate and a 70% increase in average session duration within the first three months.
SEO Success
After six months of focused SEO efforts, Window Seal West successfully ranked for over 4,000 keywords and phrases, including high-traffic terms such as “windows replacements Calgary,” “windows Calgary,” and “Calgary windows.” This led to a 300% increase in organic traffic and improved visibility in local map searches.
Google Ads Performance
The targeted Google Ads campaigns generated over 200 leads in the first quarter, with a click-through rate (CTR) of 7%, significantly above the industry average. The ads effectively highlighted Window Seal West’s services and drove qualified traffic to the website.
Facebook Ads Performance
The Facebook advertising campaigns resulted in a 250% increase in engagement, with users interacting with the ads through likes, shares, and comments. This engagement translated into a substantial number of inquiries and leads for the business.
Conclusion
Window Seal West has successfully revitalized its online presence with the help of Silahub Technologies. Through a comprehensive website redesign, effective SEO strategies, and targeted advertising campaigns, they have significantly improved user experience, increased brand visibility, and generated a substantial number of leads. The results demonstrate the effectiveness of our digital marketing services in helping businesses thrive in a competitive market.
Coming soon
Vlad – CEO at Window Seal West
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