Email Marketing

To improve sales from your list, use email marketing methods and automation. Get a complete email marketing strategy and implementation that regularly and reliably generates revenue.

Send only the marketing emails that your customers will want to read.

Your clients are bombarded with marketing emails every day, all vying for their attention. And where do the majority of them end up? To the "unread" vacuum. Alternatively, the garbage. However, this does not have to be the case with yours. According to an eMarketer analysis, email marketing may provide a 122 percent average ROI when done correctly. However, "doing it right" is difficult. You don't need to know the difference between a "ugh, next" and a "uh – YES" email, thankfully. We do, after all.

Remove the fluff and only obtain what your company requires for explosive revenue growth.

You'll never be offered a pre-packaged deal or a service you don't require. However, here's an example of what's possible:

Creating a Fully Stackable Email Campaign

Copy that is targeted, design that is refined, and coding that is smooth.

Development of a Strategic Campaign

Marketing plans that are meticulously created and produce results.

Marketing Automation as a Service

Campaigns that automatically nurture and segment your list.

Frequently Asked Questions about SEO

The Silahub Technologies email audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and database to gain a deeper understanding of your current email marketing strategy. Specific elements of evaluation include a review of your current design and copy, email marketing tools, and database health. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your email marketing campaigns and grow your business. Whether you’re interested in email marketing for small business or for a large firm, we’ll help you secure new leads with targeted email strategies

An email service provider (ESP) is a tool that can help you automate your email campaigns. Some of the most popular ESPs are MailChimp and Constant Contact. Each ESP has its own set of pros and cons so it can be difficult to determine which one is the best fit for you. The Power Digital team understands this and is ready to help walk you through your options. Choosing an ESP is crucial to the success of your email marketing campaigns—don’t leave it to chance.

We will work with any and all ESPs. However, as part of our email marketing services, we will review your current ESP and make recommendations for changes if we think there might be a better fit available. Some of our favorites include MailChimp, Klaviyo, Pardot/Salesforce, HubSpot, and Bronto. Each is designed with a different business use-case in mind. For example, MailChimp may be better for small to medium sized businesses while Pardot is designed with enterprise business in mind.

We will work with any and all ESPs. However, as part of our email marketing services, we will review your current ESP and make recommendations for changes if we think there might be a better fit available. Some of our favorites include MailChimp, Klaviyo, Pardot/Salesforce, HubSpot, and Bronto. Each is designed with a different business use-case in mind. For example, MailChimp may be better for small to medium sized businesses while Pardot is designed with enterprise business in mind.

Broadcast, or promotional, email is a means of making a single announcement to many of your subscribers or users. This could be to communicate company updates such as a product release or an opportunity such as a holiday sale. While these are the emails most consumers deem to be junk or clutter in their inbox, our team can help you improve the readability of these types of email communications so your customers begin to value them rather than avoid them.

Much like it sounds, list cleaning or hygiene refers to the upkeep of your email list data. This includes ensuring email addresses are still active, that they have the right name and company attached to them, and that all who are on your list have not opted-out. This is critical for maintaining a positive reputation and delivering value to your customers. For example, poor list hygiene might result in an email being sent to a customer with the wrong name in the greeting making your customization a negative instead of a positive.

No, at Silahub Technologies we do not buy email lists. Instead, we always have your customers and prospects opt-in to receive your inbound email marketing. This helps your brand maintain a positive reputation. Buying email lists and sending communications to people who may not want them will only hurt your branding and that is not something we want to perpetuate.

The reporting and metrics of email marketing are an important part of continuous improvement for our team and yours. As such, we use the following metrics when reviewing performance: Open Rates Click Rates Deliverability Rates Unsubscribe Rates Revenue Generated Average Order Value Each of these metrics tells us something different about the viability of your email marketing campaign and can help us make adjustments as needed.

Want the first two steps for free with zero commitment?

You'll receive an in-depth audit of your:

  

Marketing automation recommendations

to start you off with the best email automation tool for your unique needs.

Design, code, and copy analysis

to discover where there might be gaps and opportunities within your email marketing campaigns.

Broadcast Email Recommendations

to help you tap into extremely effective promotional email strategies.

Strategy analysis

to see how your current strategy is performing and how it could be better.

Deliverability and database health analysis

to see what data needs cleaning up for better performance down the road.

Process

Here's our process for placing you boldly in the spotlight everywhere your audience pays attention:

Analysis

Before a contract is ever signed, we pop take a look under the hood with a detailed analysis of your email marketing software and strategy. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.

Strategy

Next, we continue monitoring your current email efforts while cleaning and segmenting your list. With this information, we’ll build a custom strategy designed to grow your list, increase your revenue, and reach your goals.

Implementation

Now, we roll up our sleeves and really get to work. Your email campaigns are written, designed, and launched according to plan.

Results, Rinse, Repeat

Watch the revenue roll in while we continue tweaking, testing, and seeing how high we can push your bottom line. Soon you’ll see why people say email marketing has the highest ROI of any channel.

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